Naturals To Know: Laura Wise
1 How long have you been natural? Did you transition? And if so, how?
I’ve always tried different things with my hair for as long as I can remember. Color, cut, weave, curly, straight…I try to keep it interesting. My senior year of high school, my stylist told me that I was over-processing my hair. She gave me the ultimatum of letting go of my color or letting go of my perm. I decided to trade in my perm for a press.
When I went off to college and saw all of the gorgeous women and their gorgeous natural hair, I knew I had made the right decision. During my first semester I transitioned with a sew-in. When I went to the salon to take my sew-in out, I was devastated to see that my hair had completely locked up and I had to cut it all off!
I pressed my hair for the remainder of college. After moving to LA I decided to wear my hair natural 100% of the time, and it’s been amazing
I’ve been natural for six years now.
2 Describe your hair in three words.
Crazy, sexy, cool…and easy.
3 How are you currently wearing your hair? What is your hair routine? What products do you use?
I’m currently wearing my hair in a twist-out.
I wash my hair about every 3 weeks. I alternate between washing with shampoo and co-washing. I usually always deep condition before every wash for at least 3 hours (or up to 12 hrs).
I then wash, condition and detangle my hair.
Next, I remove some of the water from my hair with a t-shirt (I read once that this is better for your hair than the terrycloth from a towel). I then like to rub in a homemade oil while my hair is damp.
I then section off a piece of hair, drench it with leave in conditioner and styling product, and twist to the end. I always let my hair dry over night, so making sure I have enough time is key!
My favorite products include:
Olive oil w/ 10 drops of lavender essential
Vitika Coconut oil
And I’m always looking for new things to add!
4 Name one thing that you learned about your hair after becoming a natural.
I learned and accepted the fact that my hair is my hair. I learned that my hair does not grow out of my head in small, well-defined ringlets, as I thought it would before going natural. I learned that my texture has a certain frizz to it. I’ve learned which products work best with my hair, but most importantly I’ve mastered the craft of working with the hair growing out of this head.
5. Tell us a bit about your business, Elle Wise Consulting.
Elle Wise Consulting is really just fusing my passion and my skills into an entity that can help others achieve the image they seek. I work as a part-time wardrobe consultant and marketing strategist. Whether working with a young entrepreneur construing her wardrobe or helping the small start-up brand their vision, I help people keep their brand fresh and relevant.
6 Where else can we find you online?
Everywhere! Well almost everywhere:
7 A final word of advice for new naturals?
Love your hair inside and out. Love your curl pattern and love the amount of time it takes to do your hair. Love it even when you’re mad at it, even when it frizzes up sometimes. Your hair makes a statement! It’s part of who you are. Exude the glory that the natural crown commands.
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