Review: "Grow It!"




I’ve heard much about Chicoro’s book Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time. I finally decided to pick it up this week.

Chicoro has developed a model she’s coined “The Grow It Process” whose sole purpose is “to preserve for as long as possible the natural structure of each and every strand of hair currently on your head.”

The process has six defined steps: detangling, cleansing, conditioning, moisturizing, protecting and growing.

What I Liked:

  • The “Grow It Process” is not product focused

Chicoro’s model is not brand-based. She doesn’t push or endorse any particular products. She simply provides a base model that can be tweaked. Doing this encourages the reader to explore options and discover products that work best for her hair.

  • She is knowledgeable

The author clearly knows her stuff. Grow It! contains plenty of detailed information about the science of hair. Chicoro guides you during each step of the process, offering facts on everything from hard water to environmental damage.


  • The detangling section is excellent

I speak from experience when I say many women (“professionals” included!) do not know how to properly detangle their hair. Although a seemingly trivial step, detangling is in fact the first step in the “Grow It Process” and of vital importance.

Chicoro details how to detangle, what to detangle with and why you should detangle.

  • She clearly relates each step to the overall purpose

The steps of the model may seem overwhelming and overly complicated to some. Chicoro combats this view by providing a clear relation between every step of the process and the sole purpose of preserving every hair strand.

Each chapter ends by explaining how that chapter’s step helps preserve the structure of the hair strand. There’s even a tidy summary of the entire “Grow It Process” at the end of the book.


What I Didn’t Like:
  • The book was humdrum

Lackluster, dull, monotonous…Pick your word of choice.

Grow It! reminded me of a textbook: loads of useful, detailed information provided in a straightforward, regimented manner. First you do this, then you do this, followed by this, etc.


I feel it lacked personality. Perhaps if the author had injected more personal experience or a few anecdotes it would have livened it up a bit. If I wasn’t already addicted to all things hair, this book definitely wouldn’t excite me.

  • No pictures

As stated before, I am a big proponent of pictures. For a book detailing the history of hair, I could understand no/limited images. But for one such as Grow It! that details particular steps and processes I feel pictures help with overall instructions.


Overall, Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time is a good read; detailed, knowledgeable and easy-to-follow. NHBG gives it   out of five nappy fros.

You can also visit Chicoro online here.

Have you read this book? If so, please share your experience.

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One Response so far.

  1. […] (I also noticed that some readers listed Chicoro’s Grow It as their book of choice. I did a review on it about six months ago. You can check it out here.) […]

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