What’s Wrong With This Mizani UK Ad?
Before you continue reading, scroll back up and look over the ad. It was placed on the Mizani UK Facebook page and immediately ruffled some feathers.
Do you see it? Can you find the things that make you go…hmmm?
Let’s discuss, shall we?
First, did this professional hair company really just offer a free paddle brush as a gift for an ad marketed to people with kinky/nappy hair?
I guess the plan is to make us brush ourselves bald so need to come back for their services.
Not a good strategy.
The second (and most offensive) issue is the use of one simple word: excessively.
The ad crowns the two featured stylists “the premium and professional experts for Afro and excessively curly textured hair.”
Let’s break this down with some help from The Free Dictionary:
Excessive describes a quantity, amount, or degree that is more than what is justifiable, tolerable, or desirable.
You can imagine the hubbub this caused on the internet. Why not just say kinky hair? Or highly textured?
So how do I feel about this ad? Honestly, I’m more upset with the paddle brush offer than the wording.
I understand why others are peeved and I understand why I should be. Really, I get it.
But I can’t say that it bothers me.
What do you think of this ad? Are you offended? Should Tony & Guy be stripped of their crowns?
Let’s talk hair.